ExpoBook is led by Mr. Adel El Sherif, a seasoned professional with an unmatched passion for event management, trade development, and export growth. Since launching ExpoBook in 2016, Mr. El Sherif has successfully overseen and executed dozens of high-profile exhibitions, building strong ties with both government bodies and international partners.

His vision for ExpoBook was born out of a deep belief that Egyptian products deserve a global audience, and his work has empowered hundreds of businesses to access new markets. With a strong focus on innovation, transparency, and results, he continues to lead ExpoBook toward becoming the #1 export-focused event organizer in the region.